Wow, what a mouthful.
Back in 2010, Ofcom approved a request from Media Sound Holdings to share programming across all four of its recently acquired broadcast radio stations. These stations were the former Bright FM, which served Burgess Hill, Haywards Heath and Lewes, Splash FM which was Worthing based, Arrow FM which was based in Hastings and Sovereign FM which covered the Eastbourne area. These stations were re-branded as More Radio, with the ex-Bright FM station being known as More Radio Mid Sussex.
Now, we hear that from June 1st 2022, Burgess Hill Radio, which is rather unsurprisingly located in Burgess Hill, has changed its name to Mid Sussex Radio.
Thank goodness there isn't any confusion with Mid Sussex Amateur Radio Society in Burgess Hill.
Come on guys, we've had our name for over 50 years - pick your own bloomin' name and leave ours alone!
Google is going to have a meltdown.
#MoreRadio
#MidSussexRadio
#MidSussexAmateurRadio
